Impact Communications, LLC is a full-service public relations and marketing communications firm specializing in high-technology and general consumer products. With our straightforward, no-nonsense approach and extensive network of trade, general consumer and business media contacts (and industry analysts), we have enjoyed success bringing attention to and raising the awareness of Fortune 500 companies, as well as entrepreneurial start-ups. We made our name in high technology, representing such industry giants as IBM, Microsoft, General Electric and Motorola.

Our services range from writing and distributing news releases to product launches, trade show management and strategic planning. The agency can also support World Wide Web home page designs. Please see our agency services for a detailed outline of capabilities.

It has been said that technology is the most challenging industry for public relations professionals due to the often esoteric subject matter involved in high-tech and extremely short product life cycles; and those who master technology PR can do so in virtually any field. We have proven this theory, crossing over into diverse areas of consumer and business-to-business marketing. Our goals for our clients are twofold:

• To become a conduit between the client and its public to communicate the company's message. Because of today's volatile economic climate, organizations must devote much of their time and resources to their growth. Corporate executives seldom have time to spend on the minute details that an aggressive, effective public relations program demands. And more often than not, it is the smallest of details which makes the difference in obtaining tangible results for a company.
  
  
• To create a solid, long-lasting partnership between agency and client that is based on open, ongoing dialogue and trust. In the public relations industry, it is not unusual for the agency to become so immersed in its client's public relations that its client relations services are neglected. To that end, Impact Communications offers its clients no surprises at the end of the month because all costs are pre-determined. Such planning facilitates and ensures a seamless integration between agency and client.

Our website outlines the scope of customized services offered by Impact Communications and is also reviews the role of public relations: how it differs from, and complements advertising; and why public relations is an integral part of an organization's marketing mix.

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